An often-overlooked opportunity that supports new customer acquisition, and existing customer retention, is the effective use of an email signature.

Besides your contact information, add links in your email signature that will help people find information at your website that they may have missed (this happens ALL THE TIME).

You might put links to important pages at your website, like your Frequently Asked Questions page, your photo galleries, online chat options, customer service contact information, or maybe your latest blog posts.

You might also use links to your social media channels in your email signature.

Email signatures are easy to create within any email client (Gmail, Outlook, etc.) and using them is an Internet Marketing Best Practice.

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