When you do link to other websites, also referred to as external linking, and give people a path to leave your website, use the new browser window option which will leave your website in the background. [LINK] (43)
Here are the best image sizes to use at Instagram, courtesy of LousieM.com. [LINK]
Probably not as much as you’d think. Maybe not at all. [LINK]
Backlinks are links from other websites that point to your website. I often refer to them as “inbound links” because I think that more accurately represents what they are. [LINK]
WordPress is a powerful content management system (CMS) that can be used to build great websites. WordPress is popular because it is fairly easy-to-use and manage, which can drive down costs. There are alternatives to WordPress, but each has its pros and cons. [LINK]
Today I’m talking about Facebook and Instagram, but the same information applies to any other social media that you may be using. [LINK]
QR codes, otherwise known as Quick Response Codes, are those weird-looking little square images that people can “scan” or take a picture of using their smartphone. [LINK]
I like to use Facebook and Instagram advertising as traffic building tool that drives targeted people [LINK]
Linkedin, owned by Microsoft, is the world’s largest professional network with nearly 660+ million users in more than 200 countries and territories worldwide. [LINK]
If you have claimed your Google My Business profile, and I hope you have, you can turn on a monthly Google My Business Performance Report that will automatically be sent to you via email. [LINK]
People love INFOGRAPHICS and when they go viral it can create tremendous long-lasting online visibility for your company, brand, products, and services. [LINK]
Responsive website design is an Internet Marketing Best Practice, but let’s not forget responsive email newsletters. [LINK]
Avoid this common problem I see far too often on Facebook Business Pages. Forgetting to put links in your Facebook posts. [LINK]
Slow-loading websites are the #1 reason people leave. People will not wait for your page to load, I guarantee it. You probably have less than 5 seconds for your full home page to load. Some say it’s 3 seconds! Here is how you can test the load speed of your website for free [LINK]
When you do link to other websites, also referred to as external linking, and give people a path to leave your website, use the new browser window option which will leave your website in the background. [LINK] (43)
EMAIL marketing is “push” marketing. Unlike your website, blog, or Facebook page, email marketing allows you to PUSH your message to your subscribers when you want to. The power of push marketing with email is virtually unmatched by any other online marketing technique. [LINK]
Google looks very favorably at links from other websites to your website, also known as “inbound links.” [LINK]
There is more to search engine optimization (SEO) than meta tag optimization, but properly written and optimized meta tags are definitely one of the fundamental building blocks required to get a website and its pages top ranked at Google. [LINK]
Email marketing may be the most powerful of all Internet marketing tools and comparatively generate the best and most consistent ROI [LINK]
You don’t have to login to Google Analytics to get reports, here’s how you do it. [LINK] (38)
You should no longer need to use www in front of your domain name. This is helpful particularly in print where you may have limited space. For example: newspaper advertising, magazine advertising, or on business cards. [LINK] (37)
Your “story” should be incorporated throughout your brand, but an About page at your website is a great launching point. [LINK]
If you use Google Analytics (and you should be) it calculates what Google calls a “Bounce Rate.” Bounce Rate it is an important number to know and will tell you if people are coming to your website and immediately leaving, or staying and looking around. [LINK]
NAP is an Internet Marketing Best Practice that will improve your online visibility at Google, create authority and trust (two VERY important SEO factors), and help your Google rankings. [LINK]
One of the tools that I use when writing is ProWriting Aid. It is super easy to use, offers a free version, and helps me polish my content. [LINK]
An often-overlooked opportunity that supports new customer acquisition, as well as existing customer retention, is the effective use of an email signature. [LINK]
One of the most powerful pages at your website is a Frequently Asked Questions page, otherwise known as a FAQ page. [LINK]
Hashtags are commonly associated with Instagram posts, but they can also be used in your Facebook posts. Using them will help you extend your reach and visibility at Facebook. [LINK]
Another Internet Marketing Best Practice is to monitor the performance of your website hosting server and be notified if your website becomes unavailable. [LINK]
These five WordPress Best Practices will help you keep your WordPress built website up and running properly, secure, and safe. [LINK]
The popularity of WordPress has also made it a target for hackers who exploit unprotected and out-of-date WordPress websites. [LINK]
Today virtually all the tools we use to manage our Internet marketing are online and require a login and password. It’s super dangerous to use the same password across multiple accounts and doing so sets you up for trouble. [LINK]
Chunking your website content, email newsletter content, and social posts, makes it easier for people to read and comprehend. It makes it easier to read on mobile devices and leads to better conversion. [LINK]
Like most things that consistently create positive results, blogging takes a bit of time and effort, probably more than most want to invest. Yet this is a mistake. [LINK]
NAP is an Internet Marketing Best Practice that will improve your online visibility at Google, create authority and trust (two VERY important SEO factors), and help your Google rankings. [LINK]
Using links properly in your Facebook posts is a powerful strategy to drive more traffic to your website. [LINK]
404 errors create a poor user-experience and hurt conversion. 404 errors are problematic primarily for three reasons. [LINK]
Knowing if someone that you sent an email message to received it and opened it can be very valuable information. [LINK]
I previously hosted at Hostgator using their shared business plan. I’ve also use Go Daddy for hosting. I experienced a lot of issues with Go Daddy and I’d stay as far away from them as possible for hosting. Their domain registration services are fine, it’s the hosting that’s a problem based on my experience. Stay away from Network Solutions also. [LINK]
A post-inquiry landing page is a page that someone is redirected to AFTER filling out the inquiry form on your website. Post-inquiry landing pages will help you improve conversion and close more sales. [LINK]
"Chris is a seasoned online marketing expert who can help you get better results from your Internet marketing, save time and money. Chris has help me understand my demographics better with his unique perspective and insights to the wedding industry. I have learned a great deal from Chris over the years, and he is my go-to-guy for online marketing to brides. I enjoyed working with him and you will too! Call him, you'll be glad you did." Shirley Tan - CEO, ECommerce Expert