Google My Business is another free internet marketing tool from Google and is essentially a profile of your business in Google Search. Think of it as a mini website that Google may use to present your business when someone searches for it, hopefully along with the “organic” listing/ranking and link to your website.
Google Analytics can be used to track website activity such as visitor sessions, visitor session duration, pages viewed per session, what those specific pages were (i.e. most popular pages), “bounce rate” of the individuals using the site, and information about the sources driving traffic to your website.
The Google Search Console is a free tool from the folks at Google and it will help you get, keep, and improve your website’s overall visibility, findability, and rankings at the world’s most popular search engine!
Today 99.9% of the tools we use to manage our internet marketing are online and require a login and password. Login and password management is serious business if you want to avoid trouble. Good login/password management also can save you a lot of time and hassle!
Vaultpress is my top pick for the backup and disaster recovery of WordPress websites. In my opinion, it is the most powerful, reliable, and easy-to-use backup and recovery application for a WordPress website.
Workflowy is a list management/personal productivity app that will help you manage tasks and projects more easily and more effectively (for example your internet marketing!).
Hunter helps you find professional email addresses quickly and easily. At the time of this writing they offered 25 free searches per month. Registration is required to use this app. If you’re in sales, you’ll definitely want to check it out.
Calendly is an online scheduling tool that lets people self-schedule time on your digital calendar based on your open availability. It’s one of my favorite Internet marketing tools because it takes friction out of scheduling meetings and reduces back-and-forth emails.