Why Blogging is So Important

Blogging takes a lot of time to do properly but it’s absolutely worth it, in my opinion. Blogging is a long-term strategy and once you start you never should stop.

Blogging gives you a HUGE competitive advantage by positioning you as an expert in your category and geographic marketplace. It also is an important part of your search engine optimization strategy – Google LOVES fresh content and the more pages you have at your website, pages that use your targeted keywords/phrases,  the more visibility you get at Google.

Competitive advantage as a recognized expert and better rankings at Google, who wouldn’t like to have that?

Friday: How often should you blog, how long do your blog posts need to be (# of words), and what topics to blog about.