Search engine optimization, commonly referred to as SEO, is the systematic process of optimizing your website and its pages to achieve top organic rankings at search engines.

Search engine optimization is accomplished successfully by using a variety of techniques and best practices, and always best approached as a long-term strategy.

Nothing happens fast at search engines and in most cases there is a lot of competition for keywords and keyword phrases. It can take months to break into the top 10 results for your targeted keywords/phrases and to get a top 10 ranking you have to knock someone out!

Search engine optimization will increase your website’s overall online visibility for people who use search engines like Google, Yahoo!, and Bing (and there are hundreds of others!). Search engine optimization will drive more high-quality traffic to your website, visitors that statistically are more likely to convert.

When done properly, effectively, and consistently, your website will achieve long-term top rankings, for your targeted keywords and keyword phrases, in the organic non-paid search results on a particular search engine’s search engine results page (SERP).

At the 30,000 foot level, search engine optimization is the process of increasing your website’s RELEVANCY specifically related to your chosen targeted keywords and keyword phrases. It also involves creating authority and trust, thereby triggering favorability with a search engine’s ranking algorithm.

Generally speaking, search engine optimization (SEO) breaks down into two things, on-page factors and off-page factors.

Do it all correctly, add in a little patience, and your website will be rewarded with the top rankings you desire. You are top-ranked for the long-term and your website is showing up above your competition!

As you can imagine, there is a lot of competition for one of the top 10 results on a search engine results page (SERP). To out rank your competition, you’ll have to out optimize them!

There is no such thing as free lunch when it comes to getting top organic rankings at Google. And in most cases it doesn’t happen fast. The more work you put into it, the better the results you will see. For very competitive keywords and keyword phrases it will require even more effort and patience.


Search Engine Optimization (SEO) is a systematic process best approached as a long-term strategy.

Many factors and variables go into the process of optimizing websites and pages for search engines (you will learn them all in this course).

The two main categories of optimization variables in SEO are “on-page” factors and “off-page” factors.

Complex highly “secret” algorithms are used by search engines to rank websites and web pages they can see (i.e. “crawl”).

65-70% of all searches occur using Google, making it the #1 search engine.

Search engines want to show the most RELEVANT pages for a given user-search on a search engine results page (SERP).

There is a lot of competition for popular keywords and keyword phrases. The only way to get into a top 10 ranked position is to knock someone out. The key to getting top ranked is to out-optimize the competition.


Important Search Engine Optimization Terms & Definitions

SEO: The Most Important Search Engines


Benefits of Search Engine Optimization (SEO) and Being Top Ranked

Why Search Engine Optimization is Like Baking the Perfect Blueberry Pie