A responsive website design is a design that “responds” and CHANGES based on the browsing device a website visitor is using.
Properly created, using a responsive design will OPTIMIZE a visitor’s browsing experience at your website by creating a web page optimized for the device that is accessing it.
Responsive websites deliver the BEST EXPERIENCE no matter what browsing device is, including:
- Desktop computers
Mobile-friendly and responsive are two different things. Your website might pass the Google Mobile-friendly test, but still not be responsive (https://search.google.com/test/mobile-friendly).
The quick way to test for responsive design is to visit your website on your smartphone.
If you don’t like what you see, neither do the people visiting your website from a mobile-device!
The Many Benefits of Responsive Design
There are many benefits of creating your website using a responsive design.
(1) Website content presentation changes automatically depending on the device used to browse the website.
(2) Navigation is condensed and easier to use.
(3) Images are optimized for the layout and presentation.
(4) Layout, spacing, and padding is automatically corrected for the device being used to browse the website.
(5) It creates an EXCELLENT user/visitor experience at your website.
(6) Google recommends building websites using responsive design as an industry best practice. A responsive design is likely to be viewed more favorably in their ranking algorithm. In other words, responsive websites are an important part of your overall search engine optimization strategy for getting (or keeping) top rankings at Google.
(7) Responsive websites create a better impression about your business.
(8) Responsive websites increase conversion rates and sales. This should be no big surprise. A better visitor experience at your website leads to more inquiries and sales.
(9) Your website will load faster on a mobile device if you use responsive design. Slow loading pages are the #1 reason people will leave your website. Poor visiting experience or device related presentation issues is another reason people leave websites.
(10) Competitive advantage is a huge benefit. When your website is responsive and a competitor’s is not, the person visiting your website has a better and more favorable experience. You win, a competitor loses.