Wedding Wire or Google: Which Review is Better?

There is no arguing that online reviews are a powerful marketing and sales tool. I call them “social proof” and used properly they convert more prospects into sales. I often get asked the question: “Which is better, a review at Wedding Wire or a review at Google?”

My answer is: first focus on getting reviews at Wedding Wire, probably in the range of 40 to 60 reviews, and then shift your focus to getting reviews at Google. Reviews at Google have an impact on your Google rankings, especially the “local” rankings at Google. Wedding Wire reviews wouldn’t have the same impact.

Wednesday: How to get more brides and grooms to give you reviews.