Get More Inquiries Using Better Call-to-Action (CTA)
Today I’m going to suggest that you review your website and specifically take a look at how you use different CALL-TO-ACTIONS throughout your site. Properly used, CTAs can significantly increase the number of inquiries you get.
You might use a graphic, you can use links to your contact form in your page copy, and a CTA should be at the bottom of every page and blog post. Some websites I’ve worked on I put an inquiry form at the bottom of a page. These are particularly valuable on your home page, on your Frequently Asked Questions page, and on your “Applause” or testimonials page.
I like to see at least three call-to-actions on every page, four if you are counting your main navigation “Contact” link.
Tomorrow, why blogging is such an important part of your Internet marketing strategy.
"I always enjoy working with Chris. His insight into Internet marketing and sales is unique. If you want to grow your business, increase sales, and get better results using from the Internet, talk to Chris. You'll be glad you did!" Dave Bertoni,