Generally speaking, I try to avoid using the ampersand (&) when writing the marketing copy at a website.

Or anywhere, for that matter.

It’s too informal for me and a casual approach to writing marketing copy has potentially negative consequences.

Anything that has potentially negative consequences online, no matter how small, I try to avoid. Therefore avoiding the use of the & qualifies as one of my Internet Marketing Best Practices.

Resources & References

https://www.probizwriters.com/PBW-blog/index.php/ampersand-usage/

https://www.quickanddirtytips.com/education/grammar/ampersand

Print Friendly, PDF & Email

Powered by WishList Member - Membership Software