If you’ve followed me at Practical Online Marketing for any amount of time you probably know that I think one of the biggest benefits of a Facebook business page, or social media in general, is using it to drive traffic to a website.
Yet over and over I see Facebook posts that don’t have ANY links back to a website.
Trust me, people are unlikely going to your Facebook business page profile details where you have a link to your website. If you have your profile information properly configured!
I actually suggest TWO links in most Facebook business page posts. One in the first two lines of the post and one again at the end of the post.
A link at the very beginning addresses the “See more” Facebook post issue on mobile devices and puts a clickable link right in front of someone – immediately. If you put a link in front of someone immediately it is more likely they will click on it. A link at the end of a post is effectively a call-to-action.
Use two links and it is more likely your Facebook business page will drive more traffic to your website. It’s a small thing that has the potential to deliver big results!
Examples
1 – Good. Links at top and bottom of post.
2 – Not Good. No links at all.
3 – Example of Facebook “See more.” No links at top of post.
4 – No links. I would have used the hashtag #womeninconstruction and geo-targeted hashtags
5 – No link.
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"Whether it's search ranking, lead generation, web design, or building traffic, Chris is my Go-To guy. He's an in-the-trenches Internet Marketing Consultant whose guidance and advice always yield great results. Few have the insight and experience that he brings to the table. If you struggle with your Internet marketing, or are tired of wasting time and money, I would recommend you call him immediately." Ricky Brandano, CEO,