If you’ve followed me at Practical Online Marketing for any amount of time you probably know that I think one of the biggest benefits of a Facebook business page, or social media in general, is using it to drive traffic to a website.
Yet over and over I see Facebook posts that don’t have ANY links back to a website.
Trust me, people are unlikely going to your Facebook business page profile details where you have a link to your website. If you have your profile information properly configured!
I actually suggest TWO links in most Facebook business page posts. One in the first two lines of the post and one again at the end of the post.
A link at the very beginning addresses the “See more” Facebook post issue on mobile devices and puts a clickable link right in front of someone – immediately. If you put a link in front of someone immediately it is more likely they will click on it. A link at the end of a post is effectively a call-to-action.
Use two links and it is more likely your Facebook business page will drive more traffic to your website. It’s a small thing that has the potential to deliver big results!
Examples
1 – Good. Links at top and bottom of post.
2 – Not Good. No links at all.
3 – Example of Facebook “See more.” No links at top of post.
4 – No links. I would have used the hashtag #womeninconstruction and geo-targeted hashtags
5 – No link.
GET BETTER RESULTS FROM YOUR INTERNET MARKETING & WEBSITE
Not happy with the results you are getting from your Internet marketing? Maybe things are OK but you’d like even better results? Request a free copy of my “7 Things You Can Do To Get Better Results From Your Website” checklist. LEARN MORE HERE.
FREE DISCOVERY SESSION
Need help with your Internet marketing? Take advantage of my no-cost, no-obligation DISCOVERY SESSION.
FOLLOW PRACTICAL ONLINE MARKETING AT FACEBOOK
You can follow Practical Online Marketing at FACEBOOK.
CONTACT
Here are a variety of ways you can CONTACT ME.
"I always enjoy working with Chris. His insight into Internet marketing and sales is unique. If you want to grow your business, increase sales, and get better results using from the Internet, talk to Chris. You'll be glad you did!" Dave Bertoni,