For years I’ve said that SOCIAL PROOF is the most powerful way to turn website visitors into inquiries and sales (i.e. conversion).

Too often I see people chasing the latest “shiny object” only to be left scratching their head with their wallets a bit lighter.

Flipping through the pages of my local newspaper this morning I came across some really good social proof.

This is smart marketing.

Integrating social proof online and offline makes it even more powerful!

I personally know and respect several people on this list.

Guess who probably will get my vote for school committee?

And I’ve never heard of Laura Wiessen before!