For years I’ve said that SOCIAL PROOF is the most powerful way to turn website visitors into inquiries and sales (i.e. conversion).
Too often I see people chasing the latest “shiny object” only to be left scratching their head with their wallets a bit lighter.
Flipping through the pages of my local newspaper this morning I came across some really good social proof.
This is smart marketing.
Integrating social proof online and offline makes it even more powerful!
I personally know and respect several people on this list.
Guess who probably will get my vote for school committee?
And I’ve never heard of Laura Wiessen before!