Q: Chris, we are not getting very good results from our social media marketing. Any suggestions?
A: Most of the time when I hear this it is because people aren’t using social media marketing BASICS.
Here are 5+ things you can do to get better results from your social media marketing.
Post high-quality content. Post interesting information, pictures, and advice that a reader is likely to engage with – or even SHARE. High-quality content and interesting content leads to more engagement, including more followers, post likes, comments, and shares.
Post consistently. If you want to get better engagement and more views, likes, comments, and shares, post consistently. Tools like Smarter Queue (a Practical Online Marketing Recommended Resource) allow you to create multiple posts and reuse them over time.
Always be testing. Always be analyzing. Based on my experience it’s almost impossible to predict what content gets the most engagement. Only over time will you see a pattern with your audience. Use Facebook Insights and Instagram analytics to analyze your post activity.
Use interesting graphics. Eye-catching graphics get people’s attention. Try to avoid stock photography, which often looks too “staged” and unreal. REAL people in real experiences always get the best engagement.
Make sure your social media profiles are properly optimized with information about your company and a link back to your website.
Test special offers. Social media can be a powerful tool that drives traffic back to your website for special offers.
Almost all of your social posts should have a link back to your website. Social media is a powerful traffic building strategy that will get more people to your website.
Hashtags are commonly used at Instagram but can also be used with your Facebook posts.
Videos seem to be currently favored in both of the algorithms at Instagram and Facebook. In other words, videos get more visibility and reach. Again, this is something you need to test. Don’t post videos exclusively. Don’t post text/graphics exclusively.
Subscribe to my FREE Internet Marketing Tip of the Week
- Learn More About Internet Marketing
- Get Better Results from Your Website
- Increase the Online Visibility for Your Company
- Get Better Results from Your Online Marketing
- Get Better Rankings at Google
- Get More Inquiries from Your Website
My newsletter will arrive in your inbox every Monday morning.
Unsubscribe at anytime with a single click.
Questions? Call me at (978) 325-2983.
Spend more time running your business and let an Internet marketing professional take care of this stuff for you. LEARN MORE HERE.
FREE DISCOVERY SESSION
Want better results from your Internet marketing? Take advantage of my no-cost, no obligation DISCOVERY SESSION.
GET BETTER RESULTS FROM YOUR INTERNET MARKETING & WEBSITE
Like what you are reading here? Subscribe to my free newsletter and have my best tips, tricks, and Internet marketing advice sent directly to your inbox every Monday morning. SUBSCRIBE HERE.
FOLLOW PRACTICAL ONLINE MARKETING AT FACEBOOK
You can follow Practical Online Marketing at FACEBOOK.
Here are a variety of ways you can CONTACT ME.