Q: Chris, we are not getting very good results from our social media marketing. Any suggestions?

A: Most of the time when I hear this it is because people aren’t using social media marketing BASICS.

Here are 5+ things you can do to get better results from your social media marketing.

Content

Post high-quality content. Post interesting information, pictures, and advice that a reader is likely to engage with – or even SHARE. High-quality content and interesting content leads to more engagement, including more followers, post likes, comments, and shares.

Consistency

Post consistently. If you want to get better engagement and more views, likes, comments, and shares, post consistently. Tools like Smarter Queue (a Practical Online Marketing Recommended Resource) allow you to create multiple posts and reuse them over time.

Testing

Always be testing. Always be analyzing. Based on my experience it’s almost impossible to predict what content gets the most engagement. Only over time will you see a pattern with your audience. Use Facebook Insights and Instagram analytics to analyze your post activity.

Graphics

Use interesting graphics. Eye-catching graphics get people’s attention. Try to avoid stock photography, which often looks too “staged” and unreal. REAL people in real experiences always get the best engagement.

Profiles

Make sure your social media profiles are properly optimized with information about your company and a link back to your website.

Special Offers

Test special offers. Social media can be a powerful tool that drives traffic back to your website for special offers.

Links

Almost all of your social posts should have a link back to your website. Social media is a powerful traffic building strategy that will get more people to your website.

Hashtags

Hashtags are commonly used at Instagram but can also be used with your Facebook posts.

Videos

Videos seem to be currently favored in both of the algorithms at Instagram and Facebook. In other words, videos get more visibility and reach. Again, this is something you need to test. Don’t post videos exclusively. Don’t post text/graphics exclusively.

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