Too often I see people chasing the newest shiny object trying to get more reach and more engagement from their social media channels.

The end result is wasted time, money, and frustration! (and then people give up!).

Today I’m talking about Facebook and Instagram, but the same information applies to any other social media that you may be using.

The primary goal of social media marketing is to extend your company’s online presence and reach. I also believe social media marketing should be used as a traffic building tool.

“When it comes to social media, it’s not who you know, it’s who knows you.” – Chris Jaeger, Practical Online Marketing

Sure, there is a lot more to social media marketing than three variables, but I guarantee that if you don’t have these three you’ll have trouble.

The Three “C’s” of Social Media

Consistency
Creativity
Clarity

Consistency

If you want more followers and more post engagement, you’ll need to post regularly and consistently. Post daily at both Facebook and Instagram if you can. At a minimum, post three times a week on both channels.

Generally speaking, the more often you post at Facebook and Instagram the more likely your posts will be distributed and seen by others.

There are many algorithmic factors that determine how much reach a social post ultimately gets, but I’ll bet large that CONSISTENCY is one of them, because I’ve seen it work first-hand.

Creativity

There are two parts to creativity; a creative graphic or video, and your message. An eye-catching graphic that gets someone’s attention is the first part. It may take a little experimenting, or trial and error, but the right photo (or photos) make or break a social media post. This is particularly important if you are using paid advertising and “boosting” posts at Facebook.

Clarity

What is the offer? Are you brand-building or selling something specific? What words are you using in your post? Does the graphic being used support the message? What is the goal of this social post? Does your message ask for some form of action? Maybe a visit to a special page at your website? Maybe an offer to download valuable information at your website, with a link to a landing page/offer.

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