Today it’s not unlikely that the majority of your website traffic is coming from a mobile device or tablet.
See a Google Analytics screen capture below.
Obviously, this is a huge game-changer.
Not only does your “website” need to create a mobile-friendly experience, but it’s also time to take a look at your inquiry forms.
As you might guess, or have experienced yourself, it’s far more challenging to fill out a LONG website form when you’re visiting a website using a mobile device.
Frankly, someone might view your LONG inquiry form negatively.
“Long forms with too many fields usually don’t create the most friendly user-experience and may result in fewer inquiries.”
Because the mobile-experience continues to grow, it’s probably a good time to revisit and rethink how you use inquiry forms at your website.
Maybe it’s time to shorten them up?
Long forms may result in fewer inquiries.
If you can get your inquiry form down to five to six fields, you’ll definitely improve the mobile-visitor experience.
Certainly ask for the information you absolutely need, initially. But get ONLY what you absolutely need to follow-up on the inquiry.
You can get the rest when you speak to someone on the phone!