An INBOUND LINK, sometimes referred to as a backlink, is a link from another website that points to your website. Inbound links have tremendous value as part of your search engine optimization strategy and getting your website top-ranked at Google.

Why are inbound links very important?

As Google crawls the Internet, and your website, it sees inbound links and interprets them as a vote of confidence for the site being linked to.

Inbound links create authority and trust, two of the three most important algorithm factors in getting a website top-ranked at Google (relevancy is the third).