Inbound links create two of the three things Google is looking for – trust and authority.
Google looks at links pointing to your website from other websites, also known as “inbound links,” as a “trust” and “authority” factor. Remember, the basic fundamentals of SEO and getting top ranked at Google focus on (1) relevancy, (2) trust, and (3) authority. Inbound links that are from other similarly themed websites are the best. When inbound links are from other top ranked websites they have even more value. Although it is often challenging to get inbound links, it is definitely worth the effort. Inbound links are very likely one of the top 10 ranking factors considers in its ranking algorithm.