There are millions of stories (yes, millions) about how business owners have been swindled by an “SEO” Consultant.
Most of these sad stories are a result of two things: (a) not doing your homework before you hire someone and (b) not asking the right questions.
Here are a handful of questions you’ll want to ask a search engine optimization consultant before you hire one:
- Can you show me examples of your previous work and share some RECENT success stories?
- Do you follow the Google Webmaster Guidelines?
- Do you offer any online marketing services or advice to complement your organic search business?
- What kind of results do you expect to see, and in what timeframe? How do you measure your success?
- What’s your experience in my industry?
- What’s your experience in my country/city?
- What’s your experience developing international sites?
- What are your most important SEO techniques?
- How long have you been in business?
- How can I expect to communicate with you?
- Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
"Chris has always been someone I can pick up the phone to call and get a straight answer to my Internet marketing and website issues. He's not the guy who talks about vague, difficult to understand Internet marketing mumbo-jumbo. He's the online marketing expert with easy-to-understand and use advice that has helped me reach new member, cultivate my existing members, and grow our online presence." Susanne S. Warfield - CEO,