There are millions of stories (yes, millions) about how business owners have been swindled by an “SEO” Consultant.

Most of these sad stories are a result of two things: (a) not doing your homework before you hire someone and (b) not asking the right questions.

Here are a handful of questions you’ll want to ask a search engine optimization consultant before you hire one:

  • Can you show me examples of your previous work and share some RECENT success stories?
  • Do you follow the Google Webmaster Guidelines?
  • Do you offer any online marketing services or advice to complement your organic search business?
  • What kind of results do you expect to see, and in what timeframe? How do you measure your success?
  • What’s your experience in my industry?
  • What’s your experience in my country/city?
  • What’s your experience developing international sites?
  • What are your most important SEO techniques?
  • How long have you been in business?
  • How can I expect to communicate with you?
  • Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?