Create and Use a Post-Inquiry Landing Page

100 Best Practices

A post-inquiry landing page is a page that someone is redirected to AFTER filling out the inquiry form on your website.

Post-inquiry landing pages will help you improve conversion.

In other words, post-inquiry landing pages turn more of the people who fill out your inquiry form into phone calls, appointments, and ultimately sales.

Post-inquiry landing pages IMMEDIATELY start the sales process off in the right direction and if you use them correctly I guarantee they will help you improve the results you get from your website.

What can you put in a post-inquiry landing page?

  • An acknowledgement message (“Thank you for your inquiry!”)
  • The name and a photo of the name of the person who will be following up.
  • Tell people what they should expect next? Maybe a prompt follow-up, maybe an email message/confirmation of inquiry? Maybe a phone call.
  • Links to your social media channels.
  • A link to a downloadable “takeaway” (pdf)
  • Testimonials
  • Reviews
  • Awards
  • Links back to important pages at your website that people might have missed, maybe your blog
  • Special offers
  • Printable coupons

 

 

 

 

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