Sending people who visit your website away from your website should be done very carefully.

It’s hard enough (and costly) to get people to your website. Be very careful about giving them options to leave.

Generally speaking, I only use external links in blog posts, and never in my main marketing copy.

When you do link to other websites, also referred to as external linking, and give people a path to leave your website, use the new browser window option which will leave your website in the background.

In other words, make sure the website you are linking to opens a new browser window or tab on your visitor’s computer or mobile device.

Power Tip: If you offer downloadable PDFS at your website use the same technique. If the PDF “crashes” a visitor’s browser window, and unfortunately this happens more than it should, the original browser window at your website should still be available to them on their computer/smartphone.

Action

Review and test the links at your website that link away. Make sure they open in a new browser window.

Only use this technique when linking away from your website, never internally from page to page within your website.

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