Print advertising or direct mail is NOT dead. But in order to get the best bang-for-your-buck it now requires good planning and very careful integration with your Internet marketing.

Your website address, special offers used as incentives to visit your website, free downloadable documents (aka “takeaways”), and even those crazy looking QR codes will help boost the effectiveness of your print advertising and drive more traffic to your website.

Review and rework all of your print advertising to include your website address. Make your website address prominent. Consider using an incentive to visit your website. You should no longer need www. before your website URL which gives you more space to work with in print. Test this and talk with your webmaster or hosting company to fix it if necessary.