QR codes can be used to get more traffic to your website or special offers.

QR codes, otherwise known as Quick Response Codes, are those weird looking little square images that people can “scan” or take a picture of using their smartphone.

Once it has scanned it will automatically launch the mobile web browser on the user’s smartphone and load a specific web page, a page you have programmed into the QR code.

Most people know they can scan QR codes to get more information. They are extremely popular, and you see them everywhere.

It’s not uncommon to find them used in conjunction with a special offer.

In the past phones needed a QR reader app. Not anymore. Today, QR codes can be scanned using a smartphone camera, no app required.

Open a smartphone camera, point at a QR code, and automatically the user is redirected to a specific page on the Internet.

While QR codes won’t probably create a tsunami of traffic to your website, they are an Internet Marketing Best Practice and powerful Internet marketing tool.

Don’t be fooled by people who say no one is using QR codes, this is simply not true.

Action Item

Create a QR code for your website at http://qrstuff.com.

Put your QR code on the back of your business cards.

Use a QR code in all of your offline marketing (ex: rack cards, print advertising, etc.)

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