Neil Patel offers some very valuable insight and advice related to organic search engine optimization (SEO).

Key Takeaways

  • It’s getting harder and harder to get a website to show up organically at the top of a Google search engine results page (SERP), why?
  • Google’s SERP layout changes have had an enormous impact on where your organically ranked website shows up
  • SEO isn’t dead, quite the opposite and it still drives high-quality traffic to your website
  • It is critical that you use an omnichannel traffic building strategy to drive traffic to your website