Where your website shows up on a Google Search Engine Results Page (SERP) will be a huge factor in the success of your website.
If you want better quality leads (i.e. phone calls and inquiries from your website) an effective SEO strategy should be part of your internet marketing plan.
As you can see from this graphic, being on page #2 is virtually useless.
Being in a top 5 position is what I call the “sweet spot” (and not easy to get).