Google My Business is another free internet marketing tool from Google and is essentially a profile of your business in Google Search. Think of it as a mini website that Google may use to present your business when someone searches for it, hopefully along with the “organic” listing/ranking and link to your website.
A Google My Business profile compliments an existing website listing in Google Search. It also impacts if and where you show up on Google Maps.
If you want better visibility at Google, and if you want more traffic to your website from Google, it is important that you claim and register your Google My Business profile.
You can use your Google My Business profile to provide information about your business – physical address, phone number, hours of operation, and more. You can post photos and special offers that give people reasons to choose your business, click on your profile link, and directly visit your website. You can also use it as a tool to post special events and their upcoming dates.
Your Google My Business profile also gives people an easy way to call your business, send you a message, and even leave a review. Google reviews are an important part of your overall visibility at Google and part of good search engine optimization/rankings. Google My Business (also commonly referred to at GMB) will also show you how many people called your business, clicked to your website, and how many people asked for directions to your business.
As you are probably saying to yourself, “this sounds like an important part of our business’s overall visibility and findability in Google Search.” You are absolutely correct!
To learn more, claim, and configure your Google My Business profile, if you haven’t already, visit https://google.com/business
Need help with claiming, configuring, and optimizing your Google My Business profile?
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