[HOW TO GET MORE GOOGLE LOVE] The more Google knows about your business – and business website – the more likely it is to look at it favorably, increase its overall visibility, and ultimately reward it with better rankings (using effective SEO best practices).

Install Google Analytics (and set-up automated reporting)

Google Analytics is a free Internet marketing tool from Google that tracks the activity at your website, including visitor sessions and what those visitors are doing. Google Analytics tracks dozens of important data points. It’s free and easy to install. One of my favorite features is automated reporting. Once installed you can set-up a variety of different reports that can be automatically sent to you via email on a regular basis. If you get a report and something looks odd, simply login to Google Analytics and dig down into the data.