I’ve talked about posting consistently (tip #1), and posting interesting and valuable content (tip #2). Today’s Facebook tip is to use links in your posts, specifically links back to your website. Far too often I look at a Facebook feed and what’s missing? Links back to the company’s website!
Sure you can link to your home page, but also link to the sub-pages at your website. Link to your Frequently Asked Questions page, your inquiry form, your About Us page, or your photo galleries. Link to your blog or Instagram page! If you offer a downloadable “take-away” from your website I would definitely promote that and provide a link to that page/offer.