Getting Better Results from Facebook – Tip #2
Post Interesting and Valuable Content
Your posts to Facebook should have interesting information that a reader will find helpful TO THEM. Simultaneously, it should communciate that you are an expert at what you do.
If you are a Wedding Officiant you might post a picture of a client/couple and tell a short story (200 words) about how you wrote their wedding vows. If you are a wedding caterer post pictures of a recent event with some of your most popular food/menu choices. Frequently asked questions are always good content for your Facebook posts and you should have this content on your website already. Take 10 of your frequently asked questions and post them over the month – one every 3 days. How easy is that?
As I mentioned Wednesday, my favorite tool to help you manage and schedule your Facebook page posts is Hootsuite.