If you want more traffic to your blog.
1) Let people know you have a blog.
2) Help them get to it more easily.
One way to do this is to include a link to your blog in your email signature. You can also use the same technique to drive visitors to your social media touch-points.
Avoid putting TOO many options in your email signature. Pick the most important places that have the most likelihood of moving a prospect toward an appointment or sale. Here’s an example:
Hi Pat,
Thanks for your inquiry from our website and your interest in Jane Smith Wedding Catering. We look forward to the opportunity to work for you.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin tempus dolor non quam congue, at ornare nisi sodales. Vivamus velit nibh, feugiat a lorem id, tempus suscipit sem.
Curabitur commodo ac nisi sed sodales. Sed facilisis sem sit amet gravida gravida. Morbi non nisl eu urna rhoncus pharetra. Ut ac tempus sem, ac mollis nunc. Pellentesque eget risus.
Jane Smith
(000) 000-0000Jane Smith Wedding Catering
http://www.janesmithweddingcatering.comBlog: http://www.janesmithweddingcatering.com/blog
Facebook: http://facebook.com/janesmithweddingcatering
Have a great week!
"Chris has always been someone I can pick up the phone to call and get a straight answer to my Internet marketing and website issues. He's not the guy who talks about vague, difficult to understand Internet marketing mumbo-jumbo. He's the online marketing expert with easy-to-understand and use advice that has helped me reach new member, cultivate my existing members, and grow our online presence." Susanne S. Warfield - CEO,