How To Get More Online Reviews

In many ways online reviews are the life-blood or your marketing. People make buying decisions based on emotion and good reviews from previous clients create an initial positive emotional experience.

But online reviews aren’t as easy to get as we’d all like. Here are a few ideas to help you get more of them.
1) Ask (and keep asking)

Be sure to ask everyone you’ve worked with for a review. You may have to ask several times, don’t give up after the first or second attempt, which most do.

2) Make it Easy to Give You a Review

Create a page at your website (or maybe a blog post) that provides people with the different links where they can leave a review. I recommend instructions and links for Wedding Wire, Google Reviews, Facebook, and Yelp! You also might make this information a downloadable PDF. Also put a link to this page in your email signature.

3) Create an “Instructional” Post Card

Create a postcard sized piece, that you can hand to someone or mail, that provides detailed instructions on how someone can leave you an online review. These are easy to create at VistaPrint. On the front put a big “Thank You,” and on the back put the instructions. Again, I recommend instructions for Wedding Wire, Google, Facebook, and Yelp!
It’s June 1st, can you believe it? The year is almost half over!
Friday: One of my favorite CLOSING QUESTIONS (and it’s incredible how well it works!).