I know this is going to sound somewhat simplistic, but if you want more inquiries from your website make it easier for brides and grooms to make them.
Yes, it can be that simple. I’ve seen this one simple “tweak” increase inquiries by up to 30% in less than 90 days!
Take a look at how you use calls-to-action (CTA) throughout your website. A “Contact” link in your main menu is NOT ENOUGH. Your phone number should be everywhere (yes, people still use the phone!). Calls-to-action should be in your marketing message as text links, you can use graphics, and they should be at the bottom of EVERY page – a place where people naturally are looking for something next to do.
Spend 30 minutes objectively reviewing your website. Maybe print your home page and a few other pages and circle all the calls-to-action you use. You might find opportunities to improve how you use CTAs and as a result get more inquiries from your website!
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