Hashtags at Instagram are clickable and searchable “labels” that people can use to move around at Instagram and find the things that they are interested in.
Hashtags are a word with a # in front of it – no spaces.
While broadly used hashtags certainly have value, equally valuable, and arguably even MORE valuable, are geo-targeted hashtags.
In other words, use city, state, and other “location” based hashtags.
Let’s say you were a wedding band that works in the Boston Massachusetts area.
While #weddingmusic #weddingband and #weddingreception may have broad value, using #bostonweddings, #bostonwedding (no s), #bostonweddingbands, #capecodwedding and #massachusettswedding are hashtags that are more likely to reach a more targeted audience.
You might even want to jump on the coat tails of #bostonbride, a popular wedding magazine in the Boston area that uses that hashtag at Instagram.
Continuing the wedding theme…
Let’s say you are a bridal dress shop in Tampa. You might use #weddingdress and #weddinginspiration, but you’d probably also want to use #tampawedding, #tampabaywedding, #tampa, #tampabay, #floridaweddings #hillsboroughcountyweddings
Developing an effective hashtag strategy takes time and requires some research and testing. The effort is well worth it.
If you use geo-targeted hashtags in your posts at Instagram you’ll get more:
(1) Reach into your targeted audience
(2) Overall online visibility
(3) Brand recognition
(5) Traffic to your website
(6) More post likes
(7) More followers