Hashtags at Instagram are clickable and searchable “labels” that people can use to move around at Instagram and find the things that they are interested in.

Hashtags are a word with a # in front of it – no spaces.


While broadly used hashtags certainly have value, equally valuable, and arguably even MORE valuable, are geo-targeted hashtags.

In other words, use city, state, and other “location” based hashtags.

Let’s say you were a wedding band that works in the Boston Massachusetts area.

While #weddingmusic #weddingband and #weddingreception may have broad value, using #bostonweddings,  #bostonwedding (no s), #bostonweddingbands, #capecodwedding and #massachusettswedding are hashtags that are more likely to reach a more targeted audience.

You might even want to jump on the coat tails of #bostonbride, a popular wedding magazine in the Boston area that uses that hashtag at Instagram.

Continuing the wedding theme…

Let’s say you are a bridal dress shop in Tampa. You might use #weddingdress and #weddinginspiration, but you’d probably also want to use #tampawedding, #tampabaywedding, #tampa, #tampabay, #floridaweddings #hillsboroughcountyweddings

Developing an effective hashtag strategy takes time and requires some research and testing. The effort is well worth it.


If you use geo-targeted hashtags in your posts at Instagram you’ll get more:

(1) Reach into your targeted audience

(2) Overall online visibility

(3) Brand recognition

(4) Engagement

(5) Traffic to your website

(6) More post likes

(7) More followers