Google My Business
If you want your business and website to show up in the “local” listings on a search engine results page (SERP) you should claim and properly set-up a free Google My Business account with Google. https://www.google.com/business/
Installing Google Analytics at your website will give you a lot of information about the number of people visiting your website, where they are coming from, and how they use it. https://analytics.google.com/
Google Search Console
The Google Search Console, formerly known as Google Webmaster Tools, is another free tool from Google. The Google Search Console will help you understand how Google sees your website and its search performance. Using the Google Search Console is an important part of an effective search engine optimization (SEO) plan. https://search.google.com
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