Social media “exclusive” promotions, particularly boosted posts at Facebook and Instagram, are an inexpensive way to advertise and test special offers.

For as little as $10.00 you can run a boosted post for a day or two to a targeted audience. That’s probably not a realistic budget, but the point is it won’t cost you hundreds or thousands of dollars to test something. And chances are, if you do it correctly, it will be well worth the investment.

Say you want to reach people within 20 miles of your business, no problem.

Maybe you want to reach just women between the ages of 30 and 50, again, no problem.

Facebook gives you the options to do all kinds of targeting.

I like to use Facebook and Instagram advertising as traffic building tool that drives targeted people to a “take-away” or download at a website “landing page” versus just sending someone to a home page.

The keys to a successful Facebook or Instagram promotion are:

• A compelling offer
• An attention getting graphic
• A landing page that is optimized to convert your website visitor into an inquiry or some other desired action

Action Item

Try BOOSTING a few different promotional posts to see what get the most engagement. Use Facebook Insights for quick and easy analysis.

Connect your Facebook page to your Instagram page which makes it easier to run promotions at both sites.

Additional Resource

Facebook Insights: https://www.facebook.com/help/268680253165747

 

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