Who is your IDEAL CUSTOMER and is your website going to resonate with them or more likely attract price-shopping UNQUALIFIED customers (where you ultimately end up wasting valuable time)?
In many ways, the look and feel of your website creates a first impression or expectation of what someone is going to have to spend to do business with you.
Put another way, I’m not going into this Mercedes-Benz dealership and looking for a $5,000 car. I don’t expect it and it’s not going to happen.
But when I want a luxury car and have the $$$ to buy one, I’m sure not going to the dealership in the second image.
Don’t expect to get what you are worth if your website looks like you’re not worth it.
My advice: Be Mercedes-Benz.
