The key to USING A FACEBOOK BUSINESS PAGE EFFECTIVELY is to create valuable content that people will…
- Read
- Find valuable
- Like
- Comment
- Share
In order for any of these things to occur you MUST CREATE CONTENT that your Facebook followers find VALUABLE.
Below you will find a great example of VALUABLE content from a destination wedding planning company called Our Costa Rica Wedding (http://ourcostaricawedding.com). As you might guess, the company specializes in wedding packages to Costa Rica.
In one of their recent Facebook posts they provided AIRFARES TO COSTA RICA with the question “Thinking about a last minute elopement?”
This meets the first two criteria above and not surprisingly quickly got four Facebook “likes.”
Why is this a great Facebook post?
- It is interesting content
- It communicates “we are here to help you”
- It communicates expertise
The only thing MISSING IN THIS POST is a link back to their website.
"Chris is a seasoned online marketing expert who can help you get better results from your Internet marketing, save time and money. Chris has help me understand my demographics better with his unique perspective and insights to the wedding industry. I have learned a great deal from Chris over the years, and he is my go-to-guy for online marketing to brides. I enjoyed working with him and you will too! Call him, you'll be glad you did." Shirley Tan - CEO,