The key to USING A FACEBOOK BUSINESS PAGE EFFECTIVELY is to create valuable content that people will…
- Find valuable
In order for any of these things to occur you MUST CREATE CONTENT that your Facebook followers find VALUABLE.
Below you will find a great example of VALUABLE content from a destination wedding planning company called Our Costa Rica Wedding (http://ourcostaricawedding.com). As you might guess, the company specializes in wedding packages to Costa Rica.
In one of their recent Facebook posts they provided AIRFARES TO COSTA RICA with the question “Thinking about a last minute elopement?”
This meets the first two criteria above and not surprisingly quickly got four Facebook “likes.”
Why is this a great Facebook post?
- It is interesting content
- It communicates “we are here to help you”
- It communicates expertise
The only thing MISSING IN THIS POST is a link back to their website.