One of my favorite business books is Building a Story Brand.

Everyone loves a story and the author Donald Miller has some valuable insight into how to communicate the story behind your business brand.

This past weekend I saw an advertisement in my Instagram feed, it caught my attention, and ten minutes later I had made a purchase. It was classic AIDA.

  • Awareness
  • Interest
  • Desire
  • Action

Today, Wanderer Bracelets sent me an email with their STORY.

Actually, this is the “pre-story” and very attention-grabbing at that!

I love it when I see this. It’s great stuff… and great Internet marketing.

Your story is a powerful marketing message. Use it effectively online and you will build your brand awareness, get more people talking about your business, build your followers, and sell more of your products and services.

I’ve already told at least 8 people about this company and my purchase.

What’s your story?

Is it presented properly on your website?

Wanderer Bracelets full story: