Not understanding email marketing best practices is no excuse for ineffective or poor results from your email marketing efforts. “Blasting out” hundreds or thousands of email messages and hoping something “sticks” is not effective email marketing. It may even harm your company’s reputation. Sure, email “blasting” might actually result in a few new customers now and then, but why be satisfied with fair-to-good results when using email marketing best practices will greatly improve your overall deliver rates, open-rates, conversion, and leave a more positive impression with your newsletter subscribers?