I thought I’d pass along the email marketing checklist that I use AFTER a message is created but BEFORE it is queued up and sent. I created this and have used it for some time now. It helps me make sure the email newsletters I produce for my clients look great, are top-notch professional presentations, leave a good impression on the reader, and get great CONVERSION.
Using a checklist virtually eliminates any mistakes that can have an immediate and negative impact on the people reading your email newsletter.
You may be surprised to see 27 items in this checklist – and this doesn’t include the time to actually WRITE the newsletter.
Based on my experience, I would say a really good newsletter takes between 2 and 3 hours to complete and get queued up.
Remember, your email newsletter is a HUGE reflection on your business, your reputation, and has a HUGE impact on conversion (i.e. inquiries, phone calls, and sales!).
EMAIL Pre-Send Checklist (.pdf, opens in new browser window)
If you download this, I’d love to know what you think. Please share your thought below!
Practical Online Marketing