What would you do if you opened a browser window, went to your website, and it wasn’t there?
If your website was unavailable for 24, 48, or 72 hours, how would it impact your business? Chances are likely your email will be unavailable also.
Do you have a DISASTER RECOVERY (DR) program in place to recover your website if necessary? Could you move your website to a new hosting service within 12-24 hours?
Are you regularly performing backups of your website?
If your website hosting company shut down your website because it was infected with malware what would you do?
How quickly could you recover? How quickly could you restore to a previously uninfected version of your website?
Do you store your backups on a local drive? If your hosting server gets taken out chances are your backups will probably be taken out with it, making it impossible to recover.
These are all questions you, or your webmaster, should have answers to.
Disaster recovery programs and off-host backup files are considered a BEST PRACTICE. Don’t make the mistake of thinking your website hosting company is taking care of backups for you (even if they say they do).
If your website was built with WordPress, consider using Backup Buddy from iThemes as part of your disaster recovery program. Backup Buddy allows you to AUTOMATICALLY schedule backups at a frequency you control, and then store them off-host (i.e. Dropbox, Amazon Web Services, Stash, etc.).
Tomorrow: Sales questions that will help you book more weddings and should be part of every sales presentation.