One of the key metrics when advertising at Facebook is cost-per-engagement.
Here is a recent Facebook boosted post campaign I’m managing that is currently running at .08 cents per engagement.
The 30-day budget is $200.
18 days in and I’ve only spent $118.48 of the $200.
It has generated 308 link clicks.
It has generated 13 comments.
And best of all, it has generated 59 shares.
In other words, 59 people shared this advertisement with their friends.
I can’t tell you how many sales it has generated because my client won’t let me share that information. 🙂