Changes at Facebook That Will Impact Your Business Page
Yesterday Facebook announced they are making changes to their post ranking/visibility algorithm and it will impact how many people see the posts you publish on your Facebook business page – even if they “like” your page and follow you. It’s not good news.
Facebook just got more difficult to use and it’s going to take more effort to get results from your Facebook marketing.
Basically, if you want to get more visibility you’ll have to post VERY engaging content that gets “likes,” “comments,” and the ultimate in Facebook engagement, a “share.”
I’ve been encouraging people to understand the “engagement” process at Facebook for years. Now, it’s a must (or you’re just wasting time at Facebook and no one will see your posts).