Avoid These Common Website Mistakes – Effective MARCOM
How would you like to get better results from your website? How would you like to get more inquiries?
Avoid These Common Mistakes – Drill Down Navigation
One of the goals of every website should be to get people to “drill down” into sub-pages. Your home page by itself isn’t likely to generate an inquiry.
Book More Weddings Tip of the Day-conversion
Today, we’ll start with CONVERSION POINTS, specifically your contact or inquiry form. How easily can I find the contact form at your website?
Book More Weddings Tip of the Day-MBA
This past week I was at the Wedding MBA conference in Las Vegas. Held annually, this is an incredible event and I’d encourage anyone in the wedding industry to attend.
The 50 Most Popular Wedding Related Hashtags at Instagram
Hashtags are searchable labels, or “tags,” that you can use with your posts at Facebook, Twitter, and Instagram. Used properly, hashtags give you highly targeted visibility. I recommend you also use them at your website and in blog posts. Here’s a...Testimonials Are Social Proof That Help You Close More Sales
If you’d like to get more inquiries from your website there are many things you can do. One that delivers BIG RESULTS is to put more effort into getting better testimonials. Once you have, use them: At your website In your email signature (one or maybe two) In...Autoresponders Can Help You Close More Sales
Autoresponders are a tool that allow you to automatically respond to the inquiries you get through your website. Like most tools, they should be very carefully used or they can cause more damage than good. A “canned” message to a bride or groom...Book More Weddings Tip of the Day – People Buy You
The underlying fundamentals of a successful business are powered by your ability to listen, understand, and then solve the problems of your customers. In a word: relationships!
Book More Weddings Tip of the Day-2
One of the most powerful ways to book more weddings is to use “sales tools” that help you turn more of your inquiries into sales. The technical term for this is “conversion,” and it is the primary goal almost every website.
Book More Weddings Tip of the Day
No bride or groom wants to make the wrong decision when hiring the services they need for their wedding day. In the buying hierarchy this would be very high on their list.
[Favorite Internet Marketing Tools – 9] – Book More Weddings Tip of the Day
Facebook allows you to “boost” a published post on your Facebook business page. For as little as $30 you can advertise a special offer. You can also use it to get more LIKES for your page.
[Favorite Internet Marketing Tools – 7] – Book More Weddings Tip of the Day
If you have any interest in SEO, and getting better ranked at Google, then Webmaster Tools are a MUST.
[Favorite Internet Marketing Tools – 6] – Book More Weddings Tip of the Day
Evernote is a multi-platform auto-synching digital notepad – and is definitely one of my favorite Internet marketing tools.
[Favorite Internet Marketing Tools – 5] – Book More Weddings Tip of the Day
Having a mobile-friendly website is a very important variable in your Internet marketing strategy – and overall online marketing SUCCESS.
[Favorite Internet Marketing Tools – 4] – Book More Weddings Tip of the Day
Wouldn’t it be nice to know if your website is down? Trust me, your hosting company isn’t going to give you a phone call when it happens.
[Favorite Internet Marketing Tools – 2] – Book More Weddings Tip of the Day
When I need to track clicks on a link, total clicks, I use Google’s link shortening tool. It’s a great tool to measure activity on a social post, although you can use it anywhere.
[Favorite Internet Marketing Tools] – Book More Weddings Tip of the Day
This week and next week I will be sharing some of my favorite TOOLS. My grandfather told me “the right tools make the job a lot easier.
[Getting Top Ranked at Google – 5] – Book More Weddings Tip of the Day
Continuing the SEO discussion, next on the list of MOST IMPORTANT FACTORS in getting top ranked at Google is inbound links, sometimes referred to as “BACKLINKS.”
[Getting Top Ranked at Google – 4] – Book More Weddings Tip of the Day
A website with 40 pages will have a “Google advantage” over a website with 10 pages. Creating “rewardable” content is how you ultimately win the SEO game.
[Getting Top Ranked at Google – 3] – Book More Weddings Tip of the Day
The question today is: How many times should I use, or repeat, my targeted keywords/phrases on each page at my website?
[Getting Top Ranked at Google – 2] – Book More Weddings Tip of the Day
To get top ranked at Google you have to give Google what it wants, and it MUST see your keywords/phrases in these three places.
Getting Top Ranked at Google: Understanding Keywords & Keyword Phrases
Understanding the fundamentals of getting your website top ranked at Google.
Active Blogging Has Many Benefits
Actively blogging has MANY benefits. If you want to book more weddings, active blogging (blogging once a week) should be part of your going-forward Internet marketing strategy. Active blogging will: ** Create excitement and buzz about your business ** Create goodwill...Use Blogging to Get Better Rankings at Google
Use Blogging to Get Better Rankings at Google Everyone would like to be better ranked at Google, but it takes a lot of work. One of the ways to get better ranked at Google is by blogging. Blogging creates fresh new content for Google to see. When you integrate your...Use These Questions to Close More Sales More Easily
10 Questions to Help You Close More Sales More Easily If you want to close more sales, or close more sales more easily, your ability to control the sales interview is the “secret sauce.” Optimize the process by using questions. The formula is rather...How To Check If Your Website Is Down
How to Check If Your Website Is Down Have you ever gone to your website and found it was unavailable? Then you want to know “Is it just me or is it down for everyone?” Here’s how you find out: http://downforeveryoneorjustme.com If it’s down for...Has Your Email Address Been Blacklisted
How to Check If Your Email Address Been “Blacklisted” It has happened to everyone. You send an email to someone and they tell you they didn’t get it. There are a lot of reasons why they might not have received it. In most cases they DID receive it,...Getting Better Results from Facebook #8
Getting Better Results from Facebook – Tip #8 How to Get More “Likes” at Your Facebook Business Page Waiting for people to find your Facebook page is not an effective social media marketing strategy. You’ll have to promote your Facebook page...Getting Better Results from Facebook #5
Getting Better Results from Facebook – Tip #5 Use Properly Sized Graphics to Increase Visibility and Engagement The Internet is a very visual medium and adding graphics to your Facebook posts will increase your visibility in a follower’s timeline. Graphics...Getting Better Results from Facebook #4
Getting Better Results from Facebook – Tip #4 “Pinning” a Post to the Top of Your Facebook Timeline If you have a Facebook post that you’d like to show up above all other posts in your timeline you can “pin” it to the top....Getting Better Results from Facebook #3
Getting Better Results from Facebook – Tip #3 Link Back to Your Website in (almost) Every Post I’ve talked about posting consistently (tip #1), and posting interesting and valuable content (tip #2). Today’s Facebook tip is to use links in your posts,...Getting Better Results from Facebook #2
Getting Better Results from Facebook – Tip #2 Post Interesting and Valuable Content Your posts to Facebook should have interesting information that a reader will find helpful TO THEM. Simultaneously, it should communciate that you are an expert at what you do....Getting Better Results from Facebook
Getting Better Results from Facebook – Tip #1 A lot of people I talk with are not happy with the results they are getting from Facebook. When I take a look at their Facebook business page I’m not surprised based on what I see them doing. Over the next few...Advice When Calling Hosting Technical Support
When Calling Hosting Technical Support Sooner or later you’ll end up calling your hosting company, whether it is Go Daddy, Hostgator, or some other hosting company. When calling technical support for your hosting/domain/email issues be sure that the support...Do Home Page Pop-up Boxes Work
Do Home Page Pop-up Boxes Work? Pop-up boxes at websites, which I’m sure you’ve seen, drive me crazy! They probably aggravate you too. But guess what? They work and are very effective lead generators, or what I also like to call “conversation...Top 50 Instagram Hashtags
Top 50 Instagram Hashtags Using #hashtags is how people find and engage with your Instagram posts. Here’s a list of the top 50 wedding related hashtags at Instagram as of June 30, 2016....11 Things You Can Do to Get More Inquiries from Your Website
11 Things You Can Do to Get More Inquiries from Your Website I just updated a guidance document that talks about optimizing your website for conversion. In this case, converting the brides and grooms who visit your website into inquiries. Everyone wants more...Changes at Facebook That Will Impact Your Business Page
Changes at Facebook That Will Impact Your Business Page Yesterday Facebook announced they are making changes to their post ranking/visibility algorithm and it will impact how many people see the posts you publish on your Facebook business page – even if they...Claim Your Google LOCAL Listing
Google My Business (formerly Google Places) Make no mistake, Google is in the local advertising business BIG time, especially when it comes to mobile search. Ignoring this will result in many missed opportunities to find new customers, and sales lost to a competitor....10 Things That MUST Be On Your Home Page
10 Things That MUST Be On Your Home Page 1) Your phone number, in three places – in your header navigation and used multiple times throughout your home page copy, including at the end of your home page copy. 2) Easy to identify and use navigation, with drop down...
What Others Are Saying
"Working with Chris for a few years now it's clear he understands Internet marketing and search optimization. His client list reads like a "Who's Who" of top ranked sites at Google. If you're looking for great results, you can't go wrong hiring Chris." Christa Terry, SEO Copywriter