Social Media Basics
Social media management can get overwhelming very quickly. Let’s talk about and understand some of the basics before you waste a lot of time and effort.
Using Links in Facebook Posts
Here is a BEST PRACTICE that will help you get more conversion from your Facebook posts.
How to “Pin” a Post to the Top of Your Facebook Page
Have you ever posted something on your Facebook business page and wanted it to stay at the top of your page for a period of time? At Facebook, everything is chronological. As you make new posts your old posts move down the page, also commonly referred to as the...
Joel Osteen Knows the Power of Facebook
Take a look at how Joel Osteen uses Facebook (social media) and the number of people he reaches and engages in only 60 minutes.
Be VERY Careful Using Facebook “Apps”
You can use Facebook to build your online reputation or destroy it pretty quickly. Think twice about installing “apps” which can post for you and may have access to all your friends!
This is WHY You Want to Use Facebook
Many of the small business owners and managers I speak with are frustrated with social media. The majority have put a lot of time and effort into social media sites like Facebook, Twitter, Google+, and now Pinterest – with little if anything to show for it.
Pinterest Statistics
Pinterest has taken the Internet by storm with millions of people “pinning” everything from pictures of their pets to their favorite recipes. What I find interesting and equally important is that Pinterest “boards” are now showing up in the Google search engine results pages.
[Social Media] Social Media Is Not Free
Social media marketing, like all things related to your Internet marketing, takes time and effort. It also takes a fair amount of precision “know how.” Throwing just any words on your Facebook wall, or posting from time to time compared to a consistent effort, is not going to do anything for your business.
[Social Media] – Social Media is Not (Directly) About Sales
Thinking that social media is one of the primary sales tools for your business is a huge mistake (and won’t work that way!). Put all the hype aside and the experts will tell you that social media marketing is all about engagement and content. Social media marketing works when you WORK it.
[Social Media] Social Media Is Not a “Magic Bullet”
Social media marketing, using Facebook, Twitter, Google+, FourSquare, Stumbleupon (and there is a very long list) isn’t a quick fix for anything. Social media marketing, except in very, VERY rare cases, does not deliver significant results quickly. It’s not a magic bullet, but social media can deliver a powerful ROI and compliment your other marketing efforts when done correctly and effectively long-term.
What Others Are Saying
"Chris has always been someone I can pick up the phone to call and get a straight answer to my Internet marketing and website issues. He's not the guy who talks about vague, difficult to understand Internet marketing mumbo-jumbo. He's the online marketing expert with easy-to-understand and use advice that has helped me reach new member, cultivate my existing members, and grow our online presence." Susanne S. Warfield - CEO, PCI Publishing & Association Management.