Advanced Topics, Free Advice, Search Engine Optimization
Here’s an article that does an A+ job of explaining the use of 301 redirects vs. using the canonical attribute when it comes to search engine indexing and as part of your overall SEO strategy. It also discusses the pros and cons of using each.
Google, Search Engine Optimization, What's New
There is a lot of chatter about big brands having some type of “advantage” when it comes to search engine rankings at Google. Do companies like Target, Nordstrom, and Walgreens get better ranking because they are big brands and big companies? Here is why I think these companies often “squeeze out” the small, local companies.
Ask Chris, Google, Search Engine Optimization, What's New
Chris, I notice some of my competition showing up listed at Google and there is a picture next to their listing on the search engine results page. How did they do this? If a picture shows up it sure gets your attention fast and probably increases click-though! I see it regularly with your rankings at Google when I search “marketing to brides.”
Search Engine OptimizationEach week here at Practical Online Marketing I give my readers and followers at Facebook one simple thing they can do that will help them to better understand Internet marketing and to get better results from their online marketing efforts. Page Title Tag Optimization...
Search Engine Optimization, Success Stories
Being top ranked at Google for multiple, highly-targeted search terms has had a very positive impact on Carol & Bob Clarke’s wedding dress cleaning, preservation, and restoration business. Based in Long Beach, California, they also serve the Los Angeles area.
A List, Search Engine OptimizationThere are millions of stories (yes, millions) about how business owners have been swindled by an “SEO” Consultant. Most of these sad stories are a result of two things: (a) not doing your homework before you hire someone and (b) not asking the right...
Crawling, How Search Engines Work, Search Engine Optimization, Subscribers Only, Using Google Analytics
How do search engines get all the information they use to present the results you see on a search engine results page (SERP)? Why is website design so important to getting top ranked at Google?