Here’s an article that does an A+ job of explaining the use of 301 redirects vs. using the canonical attribute when it comes to search engine indexing and as part of your overall SEO strategy. It also discusses the pros and cons of using each.
There is a lot of chatter about big brands having some type of “advantage” when it comes to search engine rankings at Google. Do companies like Target, Nordstrom, and Walgreens get better ranking because they are big brands and big companies? Here is why I think these companies often “squeeze out” the small, local companies.
Chris, I notice some of my competition showing up listed at Google and there is a picture next to their listing on the search engine results page. How did they do this? If a picture shows up it sure gets your attention fast and probably increases click-though! I see it regularly with your rankings at Google when I search “marketing to brides.”
Being top ranked at Google for multiple, highly-targeted search terms has had a very positive impact on Carol & Bob Clarke’s wedding dress cleaning, preservation, and restoration business. Based in Long Beach, California, they also serve the Los Angeles area.
How do search engines get all the information they use to present the results you see on a search engine results page (SERP)? Why is website design so important to getting top ranked at Google?