Today, we’ll start with CONVERSION POINTS, specifically your contact or inquiry form. How easily can I find the contact form at your website?
This past week I was at the Wedding MBA conference in Las Vegas. Held annually, this is an incredible event and I’d encourage anyone in the wedding industry to attend.
The underlying fundamentals of a successful business are powered by your ability to listen, understand, and then solve the problems of your customers. In a word: relationships!
One of the most powerful ways to book more weddings is to use “sales tools” that help you turn more of your inquiries into sales. The technical term for this is “conversion,” and it is the primary goal almost every website.
No bride or groom wants to make the wrong decision when hiring the services they need for their wedding day. In the buying hierarchy this would be very high on their list.
Facebook allows you to “boost” a published post on your Facebook business page. For as little as $30 you can advertise a special offer. You can also use it to get more LIKES for your page.
If you have any interest in SEO, and getting better ranked at Google, then Webmaster Tools are a MUST.
Evernote is a multi-platform auto-synching digital notepad – and is definitely one of my favorite Internet marketing tools.
Having a mobile-friendly website is a very important variable in your Internet marketing strategy – and overall online marketing SUCCESS.
Wouldn’t it be nice to know if your website is down? Trust me, your hosting company isn’t going to give you a phone call when it happens.
When I need to track clicks on a link, total clicks, I use Google’s link shortening tool. It’s a great tool to measure activity on a social post, although you can use it anywhere.
This week and next week I will be sharing some of my favorite TOOLS. My grandfather told me “the right tools make the job a lot easier.
Continuing the SEO discussion, next on the list of MOST IMPORTANT FACTORS in getting top ranked at Google is inbound links, sometimes referred to as “BACKLINKS.”
A website with 40 pages will have a “Google advantage” over a website with 10 pages. Creating “rewardable” content is how you ultimately win the SEO game.
The question today is: How many times should I use, or repeat, my targeted keywords/phrases on each page at my website?
To get top ranked at Google you have to give Google what it wants, and it MUST see your keywords/phrases in these three places.