Conversion Basics
If you want more inquiries from your website, or better “conversion,” you must have a strategy and use Internet marketing BEST PRACTICES.
What is a Google Analytics Bounce Rate, What Does it Mean, Should I Care?
Q: Chris, what is a Bounce Rate and what does it mean? Should I care?A: Yes, you should care. Bounce rate is a very important number and a pretty good indicator of what people think of your website. Are they staying once they get there, or are they leaving (i.e....
Ask Chris: How Do We Get More Online Inquiries? HELP
Q: Chris, we don’t get many inquiries from our website and we’re wondering if you have any ideas. The few inquiries we do get by email don’t have very good information and most people don’t even give us their phone number? What would you recommend?
Here Are Some Questions That Lead to GREAT Testimonials
Testimonials are a powerful way to turn more of the people who visit your website into inquiries, phone calls, and ultimately sales. Here are four simple questions that will help you get OUTSTANDING testimonials.
Landing Page for Google Adwords – Make Over
Here’s an example of a rather straight-forward redesign for a landing page. Landing pages don’t always have to be sophisticated. Often, less is more. But they do have to create the “Oh Yes” moment – when the visitor who “lands” there says to themselves: “Oh Yes, this is what I’m looking for!”
What Others Are Saying
"Chris has always been someone I can pick up the phone to call and get a straight answer to my Internet marketing and website issues. He's not the guy who talks about vague, difficult to understand Internet marketing mumbo-jumbo. He's the online marketing expert with easy-to-understand and use advice that has helped me reach new member, cultivate my existing members, and grow our online presence." Susanne S. Warfield - CEO, PCI Publishing & Association Management.