Fake Email Messages (what is email spoofing; and example)
There’s a bogus email spoofing thing going around that you should be aware of. Maybe you’ve already received it. Here’s what it looks like.
Use Social Media as a Traffic Building Strategy
Social media is a powerful and effective tool when it comes to DRIVING TRAFFIC TO YOUR WEBSITE (if you use it properly).
The Importance of Secure Websites (https://)
Having a secured website, a website with a secured socket layer certificate (SSL) installed on your hosting server, is an internet marketing best practice. A secured website creates visitor trust and is also an important part of a successful search engine optimization (SEO) strategy.
How To Get Better Rankings at Google
There are many benefits to getting a website top-ranked at Google. Getting top-ranked at Google doesn’t happen overnight, but it also doesn’t happen magically and without search engine optimization expertise.
How to Collect Comcast Email Using a Gmail AccountHaving one email box can make life less complicated. While I have multiple email accounts, and most people do, pulling all my email into one place, my Gmail account, gives me a one-stop place to get all my email. If you use Comcast and have a Comcast email address...
Cost Per Engagement at FacebookOne of the key metrics when advertising at Facebook is cost-per-engagement. Here is a recent Facebook boosted post campaign I’m managing that is currently running at .08 cents per engagement. The 30-day budget is $200. 18 days in and I’ve only spent...
Infographic: Creating a Linkedin Page
How to Get More Inquiries From Your Website
For years I’ve said that SOCIAL PROOF is the most powerful way to turn website visitors into inquiries and sales (i.e. conversion).
Internet Marketing InfographicHere’s an interesting infographic with Internet marketing numbers. I wouldn’t BET MY LIFE on ANY of this information, but it is interesting and though-provoking enough to consider as part of your overall Internet marketing...
Good Reads: 10 Things Messing Up Your Ranking at Google
Wondering why your site isn’t ranking as well as it should be? WordTracker shares some ideas.
What is Retargeting?Source (and more information): https://retargeter.com
What You Should Know About Gen Z
Gen Z has an attention span of 8 seconds, compared to millennials 12.
WordPress Update NotificationsWordPress users should keep their core WordPress software, themes, and plugins up-to-date.This is an Internet Marketing Best Practice and a proactive way to maintain tight security at your website.A great way to stay on top of these necessary updates is by using the...
WordPress Security BasicsMore than 30% of the websites you see online use WordPress as the back-end. This makes it a huge target for hackers. Hackers don’t necessarily look for popular websites to attack, they look for easy targets.Here are some WordPress Security Basics that will help you...
If you want more inquiries from your website, or better “conversion,” you must have a strategy and use Internet marketing BEST PRACTICES.
Everyone wants great results from their Internet marketing, but are you even doing the BASIC stuff first?
Where Did They Go (Facebook Scheduled Posts)Recently on my Facebook page (https://www.facebook.com/practicalonlinemarketing/) I reminded people that they can forward-schedule posts on their Facebook directly from their Facebook page – no outside apps required! But once you have scheduled a post, where are...
Ask an Expert: Why Is Nobody Downloading My Free Download?
Ask an Expert: Q: Chris, why isn’t anyone requesting the FREE DOWNLOAD at my website?
Why Is Search Engine Optimization (SEO) ImportantThere are many benefits to search engine optimization, let’s start with three. First, millions of people use Google to search every day. And while it would be foolish to downplay the importance of social media in your overall marketing and branding strategy, most...
Why I Don’t Write Long Content
It’s pretty rare that I write long content for my website, or when I write for any of my client’s websites. Here is why.
Social Media Basics
Social media management can get overwhelming very quickly. Let’s talk about and understand some of the basics before you waste a lot of time and effort.
Web Site Load Times Test
Slow loading websites are the #1 reason brides/grooms will leave a website. Speed is also a ranking factor at Google.
You Can NOT Edit “Boosted” Posts at Facebook
Facebook is a powerful force on the Internet and is a very effective way to increase your online visibility and drive more traffic to your website.