For years I’ve said that SOCIAL PROOF is the most powerful way to turn website visitors into inquiries and sales (i.e. conversion).
Gen Z has an attention span of 8 seconds, compared to millennials 12.
If you want more inquiries from your website, or better “conversion,” you must have a strategy and use Internet marketing BEST PRACTICES.
It’s pretty rare that I write long content for my website, or when I write for any of my client’s websites. Here is why.
Did you know that using Google My Business is a part of getting your website top-ranked at Google? Now you might be saying; “Chris, what does Google My Business have to do with search engine optimization (SEO)?” The answer is EVERYTHING!
Facebook “shares” are a form of ENGAGEMENT and a good thing. It means people are interacting with your content and brand. Here’s an example of that happening.
Social media management can get overwhelming very quickly. Let’s talk about and understand some of the basics before you waste a lot of time and effort.
Proactively protecting your website from troublemaking hackers is an Internet Marketing Best Practice. One simple hack that I use is to simply move my default WordPress admin login. It’s harder to break into a house when you can’t find the front door!
Q: “Chris, how can we get more inquiries from our website?” (four examples!)
The right graphic combined with the right message, and to the right targeted audience, is more likely to get engagement and ultimately RESULTS.
Managing passwords can be a nightmare. Keeping them in a notebook is problematic. Where is your notebook, what if you lose it, what if someone steals it?
I am not exaggerating when I say that 95% of what you read about Internet marketing online is either wrong, misleading, or not the full story. Unfortunately, bad advice leads to wasting time and money (and lost sales to a competitor).
Putting the effort into planning and writing good email subject lines will help you get better open rates and better results from your email marketing. [READ MORE]
WordPress is a popular content management system (CMS) that makes it easier to build and manage business websites. [READ MORE]
SERP is an acronym for search engine results page. It is the page Google and other search engines display after someone performs a search. [READ MORE]
Even if your website hosting company says they are performing backups of your website it is an Internet Marketing Best Practice to have your own backup and disaster recovery system in place. [READ MORE]