How to Get More Inquiries From Your Website
For years I’ve said that SOCIAL PROOF is the most powerful way to turn website visitors into inquiries and sales (i.e. conversion).
What is Retargeting?
Source (and more information): https://retargeter.comWhat You Should Know About Gen Z
Gen Z has an attention span of 8 seconds, compared to millennials 12.
WordPress Security Basics
More than 30% of the websites you see online use WordPress as the back-end. This makes it a huge target for hackers. Hackers don’t necessarily look for popular websites to attack, they look for easy targets.Here are some WordPress Security Basics that will help you...Conversion Basics
If you want more inquiries from your website, or better “conversion,” you must have a strategy and use Internet marketing BEST PRACTICES.
Why I Don’t Write Long Content
It’s pretty rare that I write long content for my website, or when I write for any of my client’s websites. Here is why.
SEO and Google My Business
Did you know that using Google My Business is a part of getting your website top-ranked at Google? Now you might be saying; “Chris, what does Google My Business have to do with search engine optimization (SEO)?” The answer is EVERYTHING!
Facebook “Shares”
Facebook “shares” are a form of ENGAGEMENT and a good thing. It means people are interacting with your content and brand. Here’s an example of that happening.
Social Media Basics
Social media management can get overwhelming very quickly. Let’s talk about and understand some of the basics before you waste a lot of time and effort.
Everyone LOVES a Story
One of my favorite business books is Building a Story Brand.Everyone loves a story and the author Donald Miller has some valuable insight into how to communicate the story behind your business brand.This past weekend I saw an advertisement in my Instagram feed, it...Easy WordPress Security Hack (to protect your WordPress website)
Proactively protecting your website from troublemaking hackers is an Internet Marketing Best Practice. One simple hack that I use is to simply move my default WordPress admin login. It’s harder to break into a house when you can’t find the front door!
Ask an Expert: “Any Ideas on How To Get More Inquiries from My Website?”
Q: “Chris, how can we get more inquiries from our website?” (four examples!)
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Facebook Advertising Success: Think GMA (graphic, message, targeting)
The right graphic combined with the right message, and to the right targeted audience, is more likely to get engagement and ultimately RESULTS.
Recommended Resource: Password Security & Management Using LastPass
Managing passwords can be a nightmare. Keeping them in a notebook is problematic. Where is your notebook, what if you lose it, what if someone steals it?
Common Internet Marketing Myths
I am not exaggerating when I say that 95% of what you read about Internet marketing online is either wrong, misleading, or not the full story. Unfortunately, bad advice leads to wasting time and money (and lost sales to a competitor).
Best Internet Marketing Practices for Email Subject Lines
Putting the effort into planning and writing good email subject lines will help you get better open rates and better results from your email marketing. [READ MORE]
Using WordPress For Website Development
WordPress is a popular content management system (CMS) that makes it easier to build and manage business websites. [READ MORE]
What is a SERP – Terms You Should Know
SERP is an acronym for search engine results page. It is the page Google and other search engines display after someone performs a search. [READ MORE]
Maintain Your Own Website Backup & Disaster Recovery Program
Even if your website hosting company says they are performing backups of your website it is an Internet Marketing Best Practice to have your own backup and disaster recovery system in place. [READ MORE]
What Others Are Saying
"Chris has a lot of valuable insight into how the Internet works, how people use it, and how to generate traffic. His advice was fantastic!" Todd Feinburg, Boston Talk Radio Show Host