Certain words and phrases in your email messages can trigger blocking and spam filtering. If you’re not careful, your deliverability rates and open rates can be adversely impacted.
“Blasting out” hundreds or thousands of email messages and hoping something “sticks” is not effective email marketing. It may even harm your company’s reputation.
Email marketing is not nearly as easy as the commercials you hear on the radio or see online would lead you to believe. It’s harder than ever before to get someone’s attention and get them to do what you want them to – and that includes email marketing.
EMAIL marketing is arguably the most powerful way to reach your audience, build your influence, promote your expertise, and improve your conversion. Here are a few excerpts from my upcoming book “1000 Things Every Business Owner & Manager Should Know About Internet Marketing”