Get More Testimonials Easily (try this)
To get more testimonials you are going to have to assertively ASK FOR THEM. Here is how I get 99.9% of my testimonials and reviews. [LINK]
Get More “Google Love” Using a Sitemap
The more Google knows about your business website the more likely it is to look at it favorably, increase its overall visibility, and ultimately reward it with better rankings (assuming you are also using SEO best practices). [LINK]
Consider Using an Auto-Responder for Quick Initial Follow-ups to Website Inquiries
[INTERNET MARKETING BEST PRACTICES] An auto-responder can be a very powerful tool that allows you to automatically and quickly respond to the people who make an inquiry at your website. [LINK]
Use Reviews More Effectively (and here is how!)
[INTERNET MARKETING BEST PRACTICES] Everyone has the fear of making the wrong decision. Here is how to address this in your marketing communication (MARCOM). [LINK]
Shorter Inquiry Forms Work Better Than Long Inquiry Forms
[INTERNET MARKETING BEST PRACTICES] As you might guess, or have experienced yourself, it’s far more challenging to fill out a LONG website form when you’re visiting a website using a mobile device. [LINK]
Use Geo-targeted Hashtags at Instagram
[INTERNET MARKETING BEST PRACTICES] While broadly used hashtags certainly have value, equally valuable, and arguably even MORE valuable, are geo-targeted hashtags. [LINK]
Perform a Quarterly Review of What Your Competition is Doing Online
[INTERNET MARKETING BEST PRACTICES] One of the best things you can do to optimize your own Internet marketing is to find, review, and then watch what your competitors are doing online. [LINK]
Use Google Bounce Rate to Analyze Website Effectiveness
[INTERNET MARKETING BEST PRACTICES] If you use Google Analytics (and you should be) it will give you what is known as a “Bounce Rate.” It is an important number to know and it will tell you if people are coming to your website and immediately leaving, or staying. [LINK]
Facebook Insights
[INTERNET MARKETING BEST PRACTICES] Facebook Insights is a valuable tool that will give you valuable information into the success of your Facebook business page. [LINK]
Responsive Website Design
[INTERNET MARKETING BEST PRACTICES] Responsive websites deliver the BEST VISITOR EXPERIENCE no matter what browsing device is. [LINK]
Secured Website Hosting (https://)
[INTERNET MARKETING BEST PRACTICES] Encrypted data makes it more difficult for hackers to hijack and steal data that is moving across the Internet. Why should you care? [LINK]
Carefully Integrate Your Offline Marketing with Your Online Marketing
[INTERNET MARKETING BEST PRACTICES] Print advertising including direct mail isn’t dead, but things sure have changed. [LINK]
Optimize and/or Improve Your Call-to-Action (CTA)
[INTERNET MARKETING BEST PRACTICES] “Chris, we launched a new and what we thought would be an improved website three months ago but we really aren’t seeing better results. Inquiries have actually gone down with the new website and we are not sure why?” [LINK]
3 Must Use Google Tools (that are free)
[INTERNET MARKETING BEST PRACTICES] The right tools make a challenging job easier. These three FREE tools from Google will help you monitor, manage, and get better results from your website and Internet marketing. [LINK]
Use More Social Proof to Get More Inquiries & Close More Sales
[INTERNET MARKETING BEST PRACTICES] Not to be confused with social media, social proof is the use of reviews, testimonials, awards, and membership in professional associations in your Internet marketing. [LINK]
Claim and Configure Your Google My Business Profile
[INTERNET MARKETING BEST PRACTICES] One of the easiest and most effective ways to get more visibility for your business at Google is to use one of my favorite Internet marketing tools – Google My Business (formerly Google Places, formerly Google Maps). [LINK]
Post Consistently to Your Social Media Channels
[INTERNET MARKETING BEST PRACTICES] Regardless of the social media channels you use to promote your business you can count on better results if you POST CONSISTENTLY. Using social media most effectively has many benefits. [LINK]
Three Reasons To Register (Buy) Extra Domains
There are three reasons to buy EXTRA domains. I’m talking about domains other than your main domain. If you aren’t buying them for one of these reasons, then you probably don’t need them.
What Others Are Saying
"Whether it's search ranking, lead generation, web design, or building traffic, Chris is my Go-To guy. He's an in-the-trenches Internet Marketing Consultant whose guidance and advice always yield great results. Few have the insight and experience that he brings to the table. If you struggle with your Internet marketing, or are tired of wasting time and money, I would recommend you call him immediately." Ricky Brandano, CEO, LGNDS Brand